How to Best Promote Your Sales Promotions

How to Best Promote Your Sales Promotions

What is a Sales Promotion? When done correctly, sales promotions can transform a business.  Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising.  In fact, the two are different.  Because,…

Continue Reading →

The Most Important 2017 Social Media Trends

The Most Important 2017 Social Media Trends

Marketers have to constantly stay up on social media trends. As cumbersome and time-consuming as it may be sometimes, social media is an aspect of business that has to be paid attention to if a company wants to be successful. The landscape of social media is constantly changing. New platforms pop up almost every day…

Continue Reading →

Increasing Sales Leads by Boosting Twitter User Engagement

Increasing Sales Leads by Boosting Twitter User Engagement

Twitter is an effective platform for entrepreneurs that want to reach out and increase their online presence. But, these efforts don’t provide a lot of help if you can’t engage your followers. Twitter user engagement directly impacts your ability to gain sales leads through this social media platform. Engagement refers to the number of followers,…

Continue Reading →

Creating an Effective Social Media Posting Schedule

The frequency of your social media posts can directly impact the number of followers that you get and keep. If you post too infrequently or frequently, you’ll lose followers. You’ll also have trouble getting people to take notice of your social media accounts. For this reason, you need to come up with a schedule. A…

Continue Reading →