Why Your Mailing List Is Your Most Powerful Online Marketing Tool

Why Your Mailing List Is Your Most Powerful Online Marketing Tool

The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked on me. A company sends an alluring email, you open it, and then realise that hey, this is really cool and the next thing you know, you’re about…

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How To Marry Your Offline Marketing Strategies With Your Online Marketing Efforts

How To Marry Your Offline Marketing Strategies With Your Online Marketing Efforts

Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. Whilst the use of the internet for putting your business out there guarantees global reach, and visibility, there are many other tactics you may want to try that can give…

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Why Your Business Growth May Become Stagnant

Why Your Business Growth May Become Stagnant

Strategies for lead generation and internet marketing are constantly evolving. You might have been trying certain strategies which have been touted as effective for driving traffic to your online business, but find that they’re not working as well for you as others claim they do for them. Your online sales have a significant impact on…

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What To Do About Bad Customer Reviews

What To Do About Bad Customer Reviews

In order for your business to grow and to generate greater customer traffic, making use of customer reviews is an excellent way for people who’ve had a previous experience with your business to share their opinions. This information also provides you with valuable insight on how to make improvements which will in turn be more…

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How To Optimise Score Keeping for Lead Conversion

How To Optimize Score Keeping for Lead Conversion

If you want to be able to gauge how well your business is doing, looking at the results of your marketing efforts is one of the key things that will help you. This will provide you with valuable insights on the true performance of your business and help you keep score. After all, the main…

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How Online Reviews Impact Your Business

How Online Reviews Impact Your Business

Word of mouth regarding people’s interactions and experiences with a business, has been the age old method of spreading the word about the reputation of a business. Unfortunately, bad news tends to travel so much faster than good news and in this information age, the speed of travel is multiplied significantly. The fact is, that…

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Writing Web Content People Will Read

Writing Web Content People Will Read

Creating web content is hard sometimes. Creating web content that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short attention spans and with all of the content out there, you are competing for every second…

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Conduct Audience Research for Free to Improve Your Marketing

Conduct Audience Research for Free to Improve Your Marketing

Gaining a better understanding of your target audience can be incredibly beneficial for internet marketing. It helps you write more effective sales copy, pay-per-click (PPC) ads, blog posts, and find the right content to share on social media. Market research is essential to marketing. But, you don’t have the same budget as a major corporation…

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