Increase Your Traffic With Improved Image Names

Increase Your Traffic with Improved Image Names

We all know the old cliché, “A Picture Speaks a Thousand Words.”  From the oldest cave paintings and Egyptian hieroglyphs to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and make sales. When it comes to e-commerce, companies like Amazon owe a large part of their…

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What Smartwatches Mean for Email Marketing Campaigns

What Smartwatches Mean for Email Marketing Campaigns

Both Apple and Samsung have created their own version of a smartwatch that link to a user’s respective smartphone. Users can send text messages, use a variety of smartwatch-enabled apps, and check their email. While smartphones have brought users conveniences like Google at their fingertips, interactive messaging features, and social media apps on the go,…

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Mastering Visual Content Marketing

Mastering Visual Content Marketing

When tackling a content marketing campaign, you need to know what will rouse online growth and engagement. Text-based content will always be important, but in this digital era, visual content is integral to the success of content marketing. Websites that are mobile-optimised should focus on visual content as the internet has made attention spans shorter…

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Enhance Your Product Pages to Kick Your Conversion Rates into High Gear

Enhance Your Product Pages to Kick Your Conversion Rates into High Gear

Businesses that don’t have a brick-and-mortar establishment rely on their website to move their product. Content of the website is essential to convincing the customer to buy. It could be the difference between an idle shopping cart and a completed transaction. What about the website itself? Your content could be getting your message across but…

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Adding a Personal Touch to Your Brand Through Influencer Marketing

Adding a Personal Touch to Your Brand Through Influencer Marketing

Word-of-mouth is one of the most valuable forms of marketing as it has been shown to influence 20-50% of all purchasing decisions. People will take the recommendation of a person they know and trust over a corporate ad any day. Moving beyond family and friends, influencer marketing has weaved its way into a highly sought…

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6 Issues that Are Impacting Your Organic Click-Through Rates

6 Issues that Are Impacting Your Organic Click-Through Rates

Click-through rates are a key metric involved with optimising Pay-per-click ads (PPC). Click-through rates are not interchangeable with PPC or paid search ads.Click-through rates are a key metric involved with optimising Pay-per-click ads (PPC). Click-through rates are not interchangeable with PPC or paid search ads. You probably think that your organic search results are simply…

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Lack of Reviews is Affecting Your Business and Here’s Why

Lack of Reviews is Affecting Your Business and Here’s Why

Reviews are a great way for your customers to get an idea of what your customer service is like. Through reviews they know what services your offer, how well you offer them, and the quality of your products without even leaving their home. Reviews are also a valuable tool for a business to know what…

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Why Your Mailing List Is Your Most Powerful Online Marketing Tool

Why Your Mailing List Is Your Most Powerful Online Marketing Tool

The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked on me. A company sends an alluring email, you open it, and then realise that hey, this is really cool and the next thing you know, you’re about…

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How To Marry Your Offline Marketing Strategies With Your Online Marketing Efforts

How To Marry Your Offline Marketing Strategies With Your Online Marketing Efforts

Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. Whilst the use of the internet for putting your business out there guarantees global reach, and visibility, there are many other tactics you may want to try that can give…

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Why Your Business Growth May Become Stagnant

Why Your Business Growth May Become Stagnant

Strategies for lead generation and internet marketing are constantly evolving. You might have been trying certain strategies which have been touted as effective for driving traffic to your online business, but find that they’re not working as well for you as others claim they do for them. Your online sales have a significant impact on…

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