The thing about videos is that they can go viral. Not many images, text ads or long winded sales letters can do that...
...there is something special about a video!
Videos have the capacity to be funny, entertaining, educational and to court controversy. Great videos fire up the imagination and engage the viewer in a way only a video can.
Successful marketing is all about selling the sizzle and a great sales video allows you to do that in spades...
...it's all about tapping in to the emotions of the viewer.
Web 2.0 is all about caring and sharing and people interacting with each other. Video is proven to stand head and shoulders above any other marketing media.
Once the viewer is engaged, they don't think twice, they watch, they like, they share, and that's when the magic happens!
Great sales videos don't just sell, they entertain and that's the key to this form of marketing online. Get that right and you've cracked it...
...grabbing peoples attention online in an environment that's jam packed with content has become a huge challenge and the marketer who can push his or her content to the front of the queue, is the marketer who is going to win, hands down.
Time and time again, video has been proven to be the #1 medium of choice for all successful online marketing.
People no longer want to get bogged down in long sales pages. That 's old school and well passed its sell by date. They want to be entertained, not bored rigid!
A well constructed sales video can deliver the key messages in the blink of an eye to a viewer that is absorbed in the content, rather than just scanning the content and missing all the important messages.
A great sales video impacts on the subconscious of the viewer and triggers emotions in the way only visualisation can...
...once they are "involved" they'll stay put and give you time to deliver your message, and that message will be received at a much deeper level than could ever be achieved by a cursory glance at a mass of words on an old school sales letter.
Video has completely changed the world of online marketing and you will ignore the power of a great sales video at your peril!