How to Improve Your Email Marketing

How to Improve Your Email Marketing

Email marketing has become more and more challenging over the last few years. With people signing up for multiple email accounts, Gmail changing where your messages go, and more people deleting your emails than opening them, running a successful email marketing campaign requires a lot of work. There are a few ways that you can…

Continue Reading →

How to Help Your Content “Go Viral”

How to Help Your Content “Go Viral”

As a digital marketer, one of the biggest things you can hope for with your content is that it goes “viral.” Viral is a social media and internet term that has been widely used and abused in the digital marketing world as the principle behind viral is much simpler than many people lead you to…

Continue Reading →

How Gmail Tabs Impact Email Marketing

How Gmail Tabs Impact Email Marketing

In 2013 Gmail introduced its Gmail Tabs. These tabs were designed to make Gmail users inboxes less chaotic and easier to manage. Whilst many email marketers were worried about what would happen with the new tabs, the segmentation has actually helped marketers. Essentially, tabs divided all of your Gmail messages into five sections: Primary, Social, Updates,…

Continue Reading →

Getting Profit from Facebook Ads

Getting Profit from Facebook Ads

Facebook is a powerful tool for digital marketers. From communicating to customers and getting their feedback to getting more fans and spreading the word about your business, Facebook has changed the digital marketing landscape. Facebook advertising has been a large player in that change. Once the social media platform started to charge brands to communicate…

Continue Reading →

Facebook Posts: There is No Ideal Time

Facebook Posts: There is No Ideal Time

When Facebook started to be a tool for digital marketers, there was a whole slew of data that came out about ideal posting times. Each digital marketing consulting company had a different time of day and day of the week that they designated the “ideal posting time.” These were supposed to be the times when…

Continue Reading →

Creative Lead Generation

Creative Lead Generation

Well targeted lead generation is a fundamental element in any digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer. Having leads for those emails is a must. Getting new leads can sometimes be difficult. More…

Continue Reading →

Building a Successful Video Marketing Campaign

Videos have become an important tool in digital marketing. They are eye catching, finger-stopping, and engaging. People are much more likely to stop and watch an engaging video ad on Facebook, Twitter, or in the sidebar of a webpage than they are to stop and read a link ad. Building an effective video marketing campaign…

Continue Reading →

A Guide to A/B Testing

A Guide to A/B Testing

When you are trying to figure out which tactics work for digital marketing, it is commonly suggested that you run A/B tests. This can give you a better picture of what your target audience responds to and how to capture their attention better. A/B testing can be used in a variety of ways. You can…

Continue Reading →

Learn How to Write an Effective Press Release in 4 Steps

Learn How to Write an Effective Press Release in 4 Steps

Press releases provide an additional solution for building backlinks, increasing online exposure, and gaining web traffic. Though, if your press release doesn’t deliver the right message, it won’t be effective. A press release isn’t the same as a blog post or sales page. You need to pay attention to a few important details. Here’s some…

Continue Reading →

Increasing Sales Leads by Boosting Twitter User Engagement

Increasing Sales Leads by Boosting Twitter User Engagement

Twitter is an effective platform for entrepreneurs that want to reach out and increase their online presence. But, these efforts don’t provide a lot of help if you can’t engage your followers. Twitter user engagement directly impacts your ability to gain sales leads through this social media platform. Engagement refers to the number of followers,…

Continue Reading →

Page 3 of 8