Writing Web Content People Will Read

Writing Web Content People Will Read

Creating web content is hard sometimes. Creating web content that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short attention spans and with all of the content out there, you are competing for every second…

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Why Your Organic Facebook Reach is Declining

Why Your Organic Facebook Reach is Declining

It’s no secret that Facebook’s organic reach has been declining over the last few years. If you are a marketer and have noticed that fewer and fewer people seem to see your Facebook content unless it is boosted, you aren’t going crazy. That is happening and it’s because of the Facebook algorithm. But there is…

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The Most Important 2017 Social Media Trends

The Most Important 2017 Social Media Trends

Marketers have to constantly stay up on social media trends. As cumbersome and time-consuming as it may be sometimes, social media is an aspect of business that has to be paid attention to if a company wants to be successful. The landscape of social media is constantly changing. New platforms pop up almost every day…

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Shares Don’t Equal Successful Content

Shares Don’t Equal Successful Content

Whenever you create content, you probably want it to get shared with a lot of people. After all, shares mean that people have engaged and that your content must be amazing. Actually, this isn’t the case. While, yes, good content gets shared, shares aren’t the only indicator of powerful content and engagement. There are a…

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Baby Boomer Body Builder – Week 2 Progress Report

Baby Boomer Body Builder Week 2

These first two weeks haven’t gone smoothly by any stretch of imagination but I’ve got a much better weights bench now to work on and a much clearer picture of the exercise routine I need to be working to, and what I should eat, in order to achieve my goals. In one of my recent…

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Baby Boomer Body Builder – Day 1 Setting The Benchmark

Baby Boomer Body Builder

The task is huge. Can I build 20+ pounds of lean muscle over the next 12 months? From what I am reading that’s possible. When you decide to take charge of your own body shape the first 12 months is the time that you can make a huge difference, with a well planned and disciplined…

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Posting Your Blog Content on Facebook

Posting Your Blog Content on Facebook

Having a corporate blog is an important digital marketing strategy. It helps with SEO, gives your customers and clients important information, helps educate new customers and clients, and is a great platform to talk about what you do and how you do it. Undoubtedly you spend a fair amount of time curating the content for…

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Outdated SEO Practices to Stop Doing

Outdated SEO Practices to Stop Doing

The world of digital marketing is constantly changing, especially when it comes to search engine optimisation or SEO. SEO is one of those cornerstone practices for digital marketers that make the difference between a good online presence and a great one. Because SEO changes what seems like almost daily, the most effective SEO practices are…

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How to: Reactivation Email Campaigns

reactivation email campaigns

Email marketing is a huge task for digital marketers. Emails are the way you communicate with people about company updates, sales, special offers, press releases, newsletters, and more. It’s one thing to have a healthy subscriber list and open rate, but it is another to have people actually engage with your emails. Getting those subscribers…

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How to Write a Great Newsletter

How to Write a Great Newsletter

Communicating with your customers and potential customers is important. Email newsletters are a great way to do just that. But more often than not, people will open those newsletters and not actually read them. This means that all of that content that you worked hard to create is ignored and doesn’t help further your business…

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